{"id":263,"date":"2022-06-29T05:59:30","date_gmt":"2022-06-29T05:59:30","guid":{"rendered":"https:\/\/psarn.princhealth.com\/?p=263"},"modified":"2025-06-05T06:04:21","modified_gmt":"2025-06-05T06:04:21","slug":"%e0%b8%9c%e0%b9%89%e0%b8%b2%e0%b8%82%e0%b8%99%e0%b8%ab%e0%b8%99%e0%b8%b9-%e0%b8%9c-%e0%b8%aa-%e0%b8%b2-%e0%b8%99-%e0%b9%83%e0%b8%88-%e0%b8%aa%e0%b8%b7%e0%b8%9a%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%a0","status":"publish","type":"post","link":"https:\/\/psarn.princhealth.com\/en\/%e0%b8%9c%e0%b9%89%e0%b8%b2%e0%b8%82%e0%b8%99%e0%b8%ab%e0%b8%99%e0%b8%b9-%e0%b8%9c-%e0%b8%aa-%e0%b8%b2-%e0%b8%99-%e0%b9%83%e0%b8%88-%e0%b8%aa%e0%b8%b7%e0%b8%9a%e0%b8%aa%e0%b8%b2%e0%b8%99%e0%b8%a0\/","title":{"rendered":"PSARN Towels: Weaving Hearts, Preserving Wisdom, and Embracing Nature with Natural Dyes for True Sustainability"},"content":{"rendered":"
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The Story of \u201cPSARN\u201d <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"PSARN\" A community initiative by Principal Healthcare Hospitals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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02 PSARN Towels \u2013 Weaving Hearts to Preserve Local Wisdom and Add Color with Nature for Nature<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Towels are an everyday essential\u2014face towels, hair towels, or bath towels\u2014items found in every household. But have you ever considered what kind of towel your home chooses?<\/p>

Japan is renowned for its elegant design and premium-quality products. But believe it or not, Thai-made products can match that same level of excellence\u2014and even become bestsellers in the Japanese market. One such example is the \u201cPSARN Towels\u201d from Don Khaen Village, Kaset Wisai District, Roi Et Province. These cotton towels, produced by a local weaving group, are beautifully crafted, meet international standards, and proudly represent Thailand on the global stage.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Don Khaen Village\", A semi-agricultural community where women skilled in traditional cotton weaving\u2014using natural dyes\u2014have formed a network under the name \u201cHandicraft of Flora.\u201d Their weaving goes hand in hand with rice farming and livestock raising.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Colors born from the beauty of nature \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Organic cotton, spun by hand using traditional techniques passed down through generations, is woven into soft, breathable, high-quality fabric. What elevates these towels to a premium level, making them export-worthy, is the dyeing process\u2014using only natural dyes.
Tree bark becomes the key raw material that, through the villagers\u2019 unique techniques, yields beautiful, long-lasting, colorfast shades.
Tree bark becomes the key raw material that, through the villagers\u2019 unique techniques, yields beautiful, long-lasting, colorfast shades. From simple rural workshops to global standards, the Don Khaen community, though small in number, practices exceptional environmental stewardship\u2014releasing no harmful waste and using only nature-derived materials to ensure the end product is both high-quality and eco-conscious. The community has achieved Green Industry certification as a result.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reviving Environmental Spirit with the People of Bung Loet, Moei Wadi District, Roi Et \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Phu Thai people of Bung Loet\u2014the only Phu Thai community in Roi Et\u2014are committed to preserving ancestral knowledge through handwoven cotton production. Their process covers everything: growing cotton, spinning, weaving, and crafting the final product. The goal has always been to create goods that are kind to both people and planet.\n\nBut over time, \u201cWho\u201d are the ones still seeking value in this tradition?
Ten years ago, Bung Loet was among the first communities in Roi Et to be recognized for its local handwoven fabrics, earning OTOP distinction for its unique weaving style and use of natural dyes. But as mass-produced goods became more dominant\u2014offering lower prices and faster processes\u2014handicrafts lost their appeal in the eyes of consumers. To survive, the community had to shift toward using chemical dyes, cutting costs to compete in the industrial market while still providing livelihoods for locals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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... Dee Mee Suk: Good for People, Good for the Earth, Good for the Soul \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201cThe best products are not just made with premium ingredients\u2014but with the spirit of care and intention.\u201d
Despite time passing, the spirit never fades. The commitment to organic production remains strong.
\u201cDee Mee Suk,\u201d a social development organization, helped bring Bung Loet back to its roots\u2014reviving their craft with organic materials so that Thai people can rediscover the value of local wisdom, enjoy good-quality products at fair prices, and help villagers live sustainably.\n\nNow, the community has returned to using natural dyes. They create products they love, without harming nature. Consumers receive handcrafted items full of meaning and quality. <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Natural Value vs. Industrial Costs <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Using natural dyes involves complex and time-consuming methods, making it costlier than chemical alternatives. But the villagers remain undeterred, determined to pass on real value to consumers.
The Bung Loet Community Enterprise uses a \u201cmanual shuttle loom\u201d technique, allowing for consistent, high-quality production. Every step is crafted with care and meets their internal quality standards.
Today, more than 30 families\u2014impacted by the COVID-19 pandemic\u2014are finally finding hope again after two years without weaving work or income.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dee Mee Suk Co., Ltd. (Not-for-Profit), a social enterprise recognized under the SET Social Impact platform of the Stock Exchange of Thailand, has joined hands with Principal Healthcare and Principal Capital Public Company Limited to bring back smiles, careers, and income to communities. Together, they aim to preserve local wisdom, pass on community values, and cultivate a culture of sharing and mutual support for long-term sustainability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cAt Principal, we believe the greatest form of giving is sustainable opportunity.\u201d\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tMore information<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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PSARN Towels: Weaving Hearts, Preserving Wisdom, and Embracing Nature with Natural Dyes for True Sustainability<\/span> Read More »<\/a><\/p>","protected":false},"author":3,"featured_media":254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[11,20,26],"tags":[],"class_list":["post-263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-11","category-psarnjai","category-communityandyouth"],"acf":[],"_links":{"self":[{"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":4,"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/posts\/263\/revisions\/276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/media\/254"}],"wp:attachment":[{"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/psarn.princhealth.com\/en\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}