Though each thread may differ in type, when woven together, they form a new fabric — just as when diverse individuals cross paths, get to know one another, understand, and co-create something meaningful.
Harmony into one.
"P S A R N" : A Project by
Principal Healthcare
Harmony of "Stewardship"
Integrating environmental considerations
into business operations
to minimize negative impacts
and create positive change.
Harmony of "Heart"
Connecting people with their hometowns,
Connecting work with communities,
and local pride with consumers' hands.
Empowering livelihoods and endlessly elevating the value of local heritage.
Harmony of "Governance"
Fostering collaboration across all sectors
to ensure inclusive participation in organizational operations
— enabling strong corporate governance
and sustainable growth for all.
The Story of PSARN
"No one grows alone. Growth that leaves others behind is never truly sustainable."
At Principal Healthcare, we deeply believe that true sustainability stems from interdependence — where communities, the environment, and hospitals support one another to grow and thrive together.
With unwavering dedication, Medical doctor Pongsak Viddayakorn — founder of Principal Healthcare — has long envisioned a Thailand where all people can access quality healthcare, and where every community is empowered to live healthier, better lives.
Therefore, if we are to foster true sustainability, we must ensure that everyone plays a part in the journey. Beyond developing thriving cities and accessible healthcare, the heart of sustainability lies in nurturing compassionate minds — encouraging a spirit of giving, so that these values may be passed on, enduring across generations.
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Communities with Accessible Healthcare
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Harmony of "Stewardship"
At "PRINC", we are deeply committed to managing our environmental footprint with care and foresight.
Driven by safety, mindful resource use, and a commitment to saving energy for a better tomorrow.
(In alignment with UN SDG 6: Clean Water and Sanitation, SDG 7: Affordable and Clean Energy,
SDG 11: Sustainable Cities and Communities, SDG 12: Responsible Consumption and Production,
and SDG 13: Climate Action)
We create value and quality by focusing on the development of services and products that minimize harm to consumers and the environment.
To empower better living by responding to the evolving needs of consumers.
(In alignment with UN SDG 12: Responsible Consumption and Production, และ SDG 13: Climate Action)
Harmony of “Heart”
At “PRINC”, we are committed to sustainable business growth
by expanding access to quality and affordable healthcare services into secondary cities
or underserved areas where public health infrastructure is insufficient.
(In alignment with UN SDG3: Good Health and Well Being)
We uphold and respect human rights, emphasizing the prevention of violations and embracing equality in all forms.
We are committed to fair and equitable treatment of all employees—ensuring just compensation, welfare, workplace safety,
opportunities for professional growth, and continuous training and skills development.
We foster a strong employee-employer bond and support educational opportunities for employees’ children, youth, and underprivileged members of society.
(In alignment with UN SDG 4: Quality Education, SDG 5: Gender Equality, และ SDG 8: Decent Work and Economic Growth)
Through the “PSARN” initiative, we bridge people back to their hometowns and integrate local identity into our operations.
We stimulate community-based economies by promoting local employment, engaging local entrepreneurs,
and encouraging our employees to co-create social and economic value
—both within and beyond the organization—through our business processes and corporate activities.
(In alignment with UN SDG 8: Decent Work and Economic Growth และ SDG 11: Sustainable Cities and Communities)
Harmony of "Governance"
At “PRINC”, we drive business growth with transparency,
guided by strong corporate governance and ethical practices that prioritize the interests of stakeholders, society, and the environment.
We manage stakeholder relationships with fairness,
promote free and fair trade, avoid conflicts of interest, and strictly oppose all forms of corruption.
(In alignment with UN SDG 16: Peace Justice and Strong Institution)
We actively support and encourage the creativity of our stakeholders and continuously seek strategic partnerships
to co-develop innovations that generate value for communities, society, and the environment—advancing sustainable business growth in tandem with collective well-being.
(In alignment with UN SDG 17: Partnership for the Goals)
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